LinkedIn Fosters Group Engagement

Guest Author: Jack Lundee of Everything Left and Shades of Green.

Social networking has buoyed the efficacy of interaction between business owners, managers and executives. This form of communication has worked especially well in businesses where contacts matter, such as real estate. Twitter and Facebook have come into their own as the premier networking sites on the Internet. They have a disadvantage in that they serve primarily as personal websites for friends and families. Professionals and businessmen seeking to network with one another have been left in the dust until now. A website called LinkedIn, which went public earlier this year on the stock market, is providing the perfect platform for professional networking.

Facebook and Twitter deliver specific information about a requested person or subject to interested parties. If these two websites may be considered as merely small fish, LinkedIn represents a large Alaskan salmon caught by a bear. LinkedIn users seek to share business information with one another. Finding individuals in related industries, professions or even members of the same company has never been easier thanks to LinkedIn's emphasis on groups. LinkedIn gives business information an ability to cross-pollinate in a way similar to personal information on Facebook and Twitter. Business gets taken to a new level with the ability to share and brainstorm like never before.

Groups on LinkedIn can help create new connections and relationships, to be sure, but their main benefit is information sharing. These groups provide users broad playing fields filled with new insights from a multitude of perspectives. They can provide new information not previously known or augment previous speculation with new reasoning. For instance, the Clinton Global Initiative (Doug Band & President Clinton) has a group that allows young kids to interact and share their ideas, opinions and events with each other. Likewise, you can target individuals at the CGI by searching people.

The Groups page on LinkedIn provides access to potentially hundreds of unique topics. Users can search until they find the group most suited to their profession and industry. LinkedIn provides an opportunity for professionals to discover new information pertinent to their role within an organization or company.

Users have the ability to discover which users are the most popular and influential. This data can be organized according to almost any timescale they wish, from weeks to months to years. Existing users can review their connections and take a look at new members and their job listings to look for new opportunities. Users can brand themselves within their groups and seek to establish positions of authority. LinkedIn allows users to make professional connections that can provide a chance to further their careers.

The groups themselves can be picky, which means getting accepted is a good sign in terms of social status. The elements of social networking sites like Facebook and Twitter have now been applied to the business community. LinkedIn promises to make networking much easier for professionals. This website is transferring the contact-intensive nature of industries like real estate to other industries. This may trigger a shift in the skills required for success, but fundamentally LinkedIn is for the betterment of everyone who uses it.

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