Google's new product: DoubleClick Ad Exchange

In a recent blog post, Google unveiled its latest product called DoubleClick Ad Exchange to compete in the market of display advertisement on the Internet. Google bought DoubleClick in March 2008 for more than $3 billion.

You may have noticed that nowadays, online ads are evolving from static to dynamic. You see video ads more often than before. These types of ads help advertisers sell their products and services.

Google has not been very successful in display ads market compared to Yahoo which leads the market by 12.5 percent market share. Google only owns 2 percent share.

According to Google, with this new system, they aim to improve display advertising in three ways:

  1. Simplify - Google hopes to simplify the system of display advertising so that publishers can buy ads from publishers easily. Google recognizes that due to so many options, sometimes it can be really hard to buy ads from publishers.
  2. Detailed Reports - What good is marketing if you cannot monitor it properly? Through DoubleClick Ad Exchange, Google will make monitoring campaigns easier.
  3. "Open up the ecosystem" - Google wants to make display advertising accessible to everyone. A lot of businesses have still not tried their hands on display advertising.
With its new service, Google is ready to challenge Yahoo in the display advertisement market.

Posted by Dan at SEO and Blogging Tips.
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