Writing original content to gain backlinks

For a lot of bloggers and webmasters, having a website/blog with a good PageRank is very important since it determines how much money they will be making online. Thus, having a good pagerank is extremely vital. Now you see bloggers trying desperately hard to get a good pagerank for their sites. They use almost every way there is to gain backlinks regardless of their usefulness. For example, submitting to directories is not a very powerful way but still bloggers still use it because it does have some importance and if your website gets accepted into a directory, it is a free backlink for you. Important thing to remember is that inner pages of most of the directories hardly have any pagerank whatsoever. Thus, do not rely on directories only.

Bloggers also like to comment on other dofollow blogs to gain backlinks. First of all, how does commenting get you backlinks? Are you supposed to leave your website's URL in your comment? NO! Never leave your URL in the body of the comment. That's called SPAMMING and the blog owner will quickly delete your comment as soon as he sees the URL. Most, if not all, blogs allow you to leave your website's URL in the URL section. Only enter your URL there and no where else. Make sure your comments are relevant to the blog post and that you are not just posting random stuff. It's always better to leave detailed comments that raise important issues about the blog post. This way the author knows that you actually read the post and are interested in it. Blog commenting can also help you make friends with other bloggers and thus extend your network. You might like to read this post I wrote a while back about writing good comments. Similarly, you can also use forums and participate into discussions. And whenever you post a reply, your website's URL will be there in the signature.

However, probably the most effective and least time consuming way is to writing original and interesting content on your website. Come up with new ideas instead of just writing the same old stuff that your readers can found on any other site. You don't even have to post every day. Think about what you want to write, come up with innovative ideas and then publish your article every few days. If your post is really unique and interesting then your readers will share it with their friends. Other bloggers will write about it and thus get you even more links. One such post can have a huge impact on the amount of backlinks you get. And most importantly, it is not very time consuming. You do not have to do any repetitive directory submission or anything. Also, your blog's reputation goes up and the traffic increases. Thus, you are killing two birds with one stone.

Posted by Dan at SEO and Blogging Tips.
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