Today, while I was discussing a topic at a forum with some members and came up on a problem that bloggers usually face when coming up with search engine friendly blog posts. So what is this problem?
Problem
Well, most of the times bloggers are always thinking of new stuff to write about on their blog. But smart bloggers are always thinking of some new topics that can get them good ranking at search engines and increase traffic. Thus, you do not want to write about something that has been written several times before because that just means you have tons of competition to deal with and who has time to do that? We just want to write a post and get to top and that can easily be done if there is not much competition. But hold on a second! We don't just want to write about any topic with less competition. Can you see where this is going? We gotta write about a popular topic that not many people have written about.
So suppose I choose to write about "email hosting" because according to SEO Book tool, 8448 searches are made at Google everyday...and that's just one search engine! In total, 11,919 searches are made everyday using that keyword. So if you write a post about email hosting, there are good chances that you will get some traffic. But wait up, how will you get that traffic if your blog/website appears on the third or fourth page of the search results because of all the competition that exists. I am sure tons of people have already written about email hosting!
So, if you want to write a post that would bring you a lot of traffic from search engine, you have to come up with a topic that has less competition and is popular. Make sure you keep this in mind, the next time you sit in front of your old computer and start typing your latest post.
How to deal with it?
One way to deal with this problem is to write about recent popular topics. That way, the topic is still popular but it has only been popular for few days and thus not many people have writting about it so there is very few competition. But how do you find about such topics? There are several tools that you can use online and Google Trends and Insights are some really good ones. These tools will let you see what the world is searching for and then you can look through them to find some recent terms and write about them. For example, a really hot topic right now is michael phelps wardrobe malfunction. Write about that and you will definitely get some traffic (but only for limited time!).
Another way is to just keep thinking and wait till you get a brilliant idea that will make your blog receive thousands of traffic instantly but as we all know, chances are very slim!
What do you think is a good way to deal with this problem? Do you have an answer?
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It's definitely a limited time way to get traffic to your blog cause by the time you get on the first page of google for that specific keyword or phrase, the popularity for this keyword will have probably begin to decrease.
Yeah you are absolutely correct. The topic will not remain popular for a long time but still it seems like a nice way to get some quick traffic. :)
Yeah. Agreed very well!
That's also my problem, how to create a post every time I journey in this world of blogging and SEO.
very interesting post it was great content because it does seem as time progresses your articles get devalued rather quickly
Sometimes people also hire freelancer for that.