
How does Entrecard work?
For those who do not know, Entrecard is a system that lets you place a widget on your blog with a banner that is linked to someone else's blog. Below the banner is a button called "Drop." Clicking that button proves that you have visited that blog (which has the widget). Each drop gets you EntreCard (EC) credits and you can use this currency to buy advertisements on other blogs. This system is supposed to be a way for bloggers to help each other out and discover new blogs.
But does the system really work? Does it have flaws that some are unaware of? Here are my Top 5 reasons to why I believe EntreCard really sucks.
1. Difficult to get drops back
When I first started using EntreCard, I was totally addicted to it. I found earning EC Credits fund and easy. I used to click on numerous blogs everyday just to drop my card and get some EC Credits. However, after few days I noticed that I had dropped around 50-90 cards everyday on average on blogs but I had only gotten around 20% - 30% from the EntreCard community. The stats declined more in the next few days and I hardly got any drops from other bloggers.
2. Visit, Drop, Leave
Most of the members of EntreCard only have one thing in mind and that is to quickly build EntreCard Credits so that they can either sell them to others or use them to advertise on other blogs. Having this goal in mind, most EntreCard members only care about visiting a site for few seconds, quickly searching for the EntreCard widget, dropping the card and then leaving the site without even taking a look at the content. Some of you may not agree completely but try to remember those days when you were desparate for some EC Credits and were crazily going through blogs after blogs. EntreCard does succeed in getting you some traffic but most of that traffic turns out to be useless. Many webmasters have noticed that traffic coming from EntreCard only lasts for few seconds on their blog and the bounce rate is as high as 90%!
3. Irrelevant Traffic
There is no doubt that EntreCard does provide you with at least some traffic if not a lot but even that tiny fraction is not of much use. As mentioned above, most EC members are looking to just gain EC Credits. They hardly have any interest in your blog's content. Placing your ad on a relevant blog might seem like a good idea to get some relevant traffic but the truth is that most of that traffic is trash and not beneficial to your blog in the long run. For example, if your blog is about American politics then you may get a lot of traffic from EntreCard but hardly any of it will be relevant since most of the visitors will not have any interest American politics.
4. Poor stats provided to advertisers
Once you have enough credits, you will want to place your ad on other blogs to gain more exposure and get more traffic. But just placing your ad on another blog guarentee you such results. While I was a member at EntreCard, I placed one ad on a blog with a good PageRank. I was hardly provided with any information about the blog's traffic, popularity etc by EntreCard. Eventhough I had insufficient knowledge about the blog, I still decided to place my ad for a day. A day later, when the time limit for my ad was over, I checked my stats only to see that I had recieved 0 clicks from the blog! Was that just coincidence? Could be! But the truth is that EntreCard needs to provide advertisers with some more stats to help them decide where to place their ads.
5. System is FLAWED
I saved the most important point for the last! Believe it or not but EntreCard system is flawed. The system is based on the concept that bloggers need to help each other to succeed. That is fine but it only emphasizes the value of traffic and not content. Most EntreCard members do not care about the content of a blog. They believe that joining EntreCard will bring them a lot of traffic even if they do not write unique and interesting articles on their blog. But the truth is that for a blog to be successful, it needs to provide something useful to the readers.
If you are an EntreCard member then I suggest that you think again about EntreCard and whether it is really helping you. If you have not tried it yet then you should give it a try and experience it yourself. There is nothing better than getting first hand experience.
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Some useful links:
Search quality, continued - Google Blog
More Transparency in Customized Search Results - Google Blog
Back to school with more than 1 million users worldwide - Google Blog
Hello from A2 - Google Blog
We Knew The Web Was Big - Google Blog
Knol Is Open to Everyone - Google Blog
Updates and Fixes for July 18th - Blogger Buzz
Easy as 1-2-3 - Adsense Blog