Explaining The Technology behind Google Ranking

Google logoAll Google lovers get ready for some serious in-depth information about Technologies behind Google ranking. Google likes to share its information with its users and that's exactly what they did by publishing a post on their blog about technical foundation of Google Ranking.

I know that my last post was about Google Ranking as well but I also mentioned that soon their will be a followup post. I didn't expect it to be too soon but nonetheless, it's great! Amit Singhal once again provides us with some in depth knowledge about Google Ranking.

Search has evolved a lot in the past few years from "give me what I said" to "give me what I want." Google works hard to make its search results satisfy most of their customers if not all. To be good at their job, Google succeeds in understanding the pages, the queries and the users.

1. Understanding the Pages
You may have noticed during your searches that your query may not have been very detailed but Google still manages to provide you with excellent search results. For example, you might search for cool tech pc vancouver and still get www.cooltechpc.com even though the website does not mention it anywhere that they are located in Vancouver. Google manages to discover important information about a website even when it is not directly stated.

2. Understanding Queries
The second important technology that drives Google is their system that enables them to understand queries. Google has one of the best spelling checker, synonym system and an excellent concept analysis system.

A lot of users make the mistake of typing their queries incorrectly. But Google does its best to understand what the user really wants. For example someone searching for Kofee Anan is actually searching for Mr. Kofi Annan. Furthermore, someone searching for Kofee beans actually wants search results for coffee beans.

Moreover, a lot of times users do not know which words to use in their query. Some words may result in better and more useful search results than others. Thus, Google has a powerful synonym system in place to provide you with most relevant results regardless of what synonym you enter in the search box.

Furthermore, Google employs a concept identification system in its rankings. It does not only identify words in queries but also identifies concepts! For example, someone searching for new york times square search is actually searching for the famous church in Times Square, NY and not an articles from the newspaper New York Times.

3. Understanding Users
Google does its best to give its users what they really want. Results are provided to the individually differently sometimes. For example, if you search bank in Google US then you will get results with US banks but if you do the same search in Google UK then you will get links to Bank Fashion Line and UK banks. Search results in local Google are more specific and display what the user may really want.

Moreover, if users have signed up for Web History, then Google checks the users's past searches to see what type of results the user is mainly interested in.

A great example is when a user searches for chevrolet magnum. Magnum is a product of Dodge and not Chevrolet. Thus Google provides the user with results for dodge magnum.

This was a summary of what goes behind the Google Ranking. I hope you liked my version of the Google's post.

Image Source

1 comments - Add Yours

earn more moola said...

Thanks for this uesful information as it is a real eye opener and getting to understand the System better will enable us to do our work better.

Post a Comment