Few days ago, I read a post about search ranking myths which I really liked. Today, I have decided to share the most important points with you. The information helped me clarify a lot of doubts about search engine ranking and I am sure that you will learn a lot as well.

Search Engine Optimization (SEO) is extremely beneficial to almost all webmasters but only few are very good at it. Most have not even heard about it while others seem to have no interest. But the truth is that SEO can take your site to great lengths.

However, there is so much SEO information out there that it is hard to decide which to believe and which to ignore. Some SEO experts will tell you something while others will tell you something completely different. In this post, I will try to explain seven most popular search engine ranking myths.

Myth: Pay Per Click (PPC) ads can improve or damage your organic rankings.
Truth: PPC has nothing to do with organic rankings. PPC comes into a different category.

Myth: Ignoring Google’s guidelines can get your websites banned
Truth: Google recommends that you read their guidelines carefully but it is not mandatory that you do so. Ignoring Google’s guidelines does not mean that your website will be banned.

Myth: Your website will be banned if you buy links
Truth: NOPE! The links will simply not count. That’s it! Your website will not be banned.

Myth: You may only copy words that contain certain number of words, utilize specific keyword density and have bold or italicized keywords.
Truth: People used to believe that there was a limit to how many words could be used and how many keywords could be repeated but not anymore. They have no effect on ranking.

Myth: Having duplicate content will get your website banned
Truth: No! Your site will only get filtered and the copied content will not be considered.

Myth: Reciprocal links have no value
Truth: All links are important to some extent. Reciprocal links DO have value.

Myth: It is possible for SEO companies to increase your ranking without doing on-page work
Truth: “Run if an SEO company tells you this!”

I hope this post helped you clear some doubts regarding search ranking. If you have any questions, feel free to leave comments and I will try to answer them as quickly as possible.

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Useful links:
Knol is open to everyone - Google Blog
Hitting 40 languages - Google Blog
Celebrating young computer scientists - Google Blog
Introducing Knol - Blogger Buzz